It’s a new year, which means new opportunities are on the horizon. As you prepare to launch some of your advocacy efforts for 2022, it’s important to have the right infrastructure to produce successful results.
At MCI USA, we help our clients navigate their programming and build this infrastructure for advocacy and engagement. In a recent webinar “Voices Carry: Inspiring Community Through Advocacy,” we highlighted a case study on how one of our clients, RESOLVE: The National Infertility Association, effectively implemented infrastructure building to create a sustainable advocacy community.
RESOLVE is a patient advocacy organization dedicated to reproductive health and infertility issues. It engages with more than 4,000 advocates from all 50 states to help with grassroots efforts for family-building legislation and to create an engaged community. In 2020, RESOLVE formalized their advocacy coalition and launched RESOLVE Advocacy Network (RAN). They learned the following key takeaways in sustaining long-term advocacy efforts.
While creating systems and structures can seem arduous to set up, when RAN launched, RESOLVE was immediately ready to recruit advocates with ways to engage, leading to increased advocate actions that resulted in a stronger impact and exceptional results. Over 75% of RAN advocates have already taken their first advocacy action, with much higher advocate conversion rates than industry averages.
Volunteers need to feel valued in their time, skills, and resources to reduce burn out and remain motivated. By using these three steps, RESOLVE had the structures in place to create a successful advocacy community.
We can help you create a successful advocacy program as well. Reach out if you’d like to have a conversation.
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