After several years of planning,MCI USA was excited to be hosting Campus Party’s2020 debut in Detroit – butwhen coronavirus interfered with those plans, we instead ended up hosting the world’s largest virtual event: Campus Party Digital Edition: Let’s Reboot the World.
Our entire owned assets team, along withpartners in Detroit and a few additional MCI USA talents joined forces to develop programming, learn a new platform, sell sponsorships, market the event, and execute as seamlessly as possible – all while battling time differences, language barriers and an impending deadline.
The result was a record-breaking success.Campus Party Digital Edition took place July 9-11 at reboottheworld.org. More than a half million self-proclaimed geeks, innovators, gamers, techies and simply curious individuals tuned in to hear and see presentations by almost 2,000 speakers from 31 countries. It was, literally, the largest internet event in the world.
Five themed stages for each country hosted local talent, while the Global Main Stage showcased keynote speakers who were a draw around the world.
Campus Party Digital Edition – and its participation from the U.S. – nicely positions Campus Party USA to debut in Detroit July 23-25, 2021 at TCF Center. The momentum the team gained from this experience, in addition to the conversations and relationships that had already started prior to the pause, has set up MCI USA to be successful in this important execution.
Highlights from Campus Party Digital Edition include:
A dynamic and inspiring keynote panel with the Founding Fathers of the internet: Vint Cerf, Sir Tim Berners Lee,and Al Gore
The Rocket League 3v3 gaming tournament, which had 25 teams and 75 participants and gave away “super-cool” gamer prizes (including cash)
Young entrepreneurs Nina Khera, Alishba Imran,and Mónica Fonseca taking on World, Wide & Free: Waiting for the Future of the Web
E-sports rel="noopener noreferrer" team Renegades panel with ownersMichael J. Sulaka, Jonas Jerebko,and Christopher Roumayeh discussing the business of ever-growing e-sports
rel="noopener noreferrer" Live from the DMAN Foundation: Visit the World’s First Accessible Music Therapy Recording Studio with Eric Patrick Thomas, Allan Floyd,and Anna
Dare to Be Different – Daniel Russell Sr.
Where are Those Self-Driving Cars?!
Edward Snowden addressing How to Reboot the World
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