Your corporate event is coming up and the days of promoting through mail and fliers is costly and at times, not effective. In this digital age, hyping up your event begins with marketing the journey from registration now open to a digital thanks for attending message. Become a leading expert in strategic digital marketing to truly highlight your event and grow your ROIs.
Know your Audience
Digital influencers and marketing teams are running marathons when it comes to connecting attendees to corporate events. You need to know your audience from head to toe to make an impact. As marketers and influencers, you should continuously learn your audience through market research. When capturing data, consider these four segmentations.
Tip: Create target personas by understanding your audience’s needs. By identifying their problems and preferences, you will form strategic messages that relate to your event and peak interest.
Strategic timelines streamline Deadlines
Create a strong marketing plan that includes a timeline of when announcements go out. Building hype means creating excitement and a few ways to do that is through deadline dates. Use those dates to develop messages that communicate a sense of urgency, a clear call to action, or general awareness of what is happening. Actively share promotional announcements on time as you are leading up to the event to ensure you meet goals and allow time for your audience to act.
This process will also build excitement for committed attendees and get them talking on your behalf. Word of mouth is by far the best and oldest way to hype a corporate event and all you had to do was strategically promote from the comfort of your laptop.
Tip: Pre-event promotions like early bird registration coming soon or incentive messages are prime subjects to share. For example, there’s nothing like telling members that early bird registration has closed to get them to register at regular price before costs go up at the door.
How to build the Hype!
There are a multitude of ways to promote your event these days, but the most effective practices are the ones you will read below.
Create the Hype:
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