In many ways, components are the secret ingredient for long-term member engagement, creating benefits for both the association and its members and customers.
The impact of COVID-19 has been an opportunity for associations to rethink their strategies and engagement activities. Powered by increasingly robust digital technology, components can use these new strategies and initiatives to further personalise members’ and customers’ connection to the association and its core values and activities.
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The partnership that the association establishes with its components and the strategies that the components enact are an effective way to amplify grass roots engagement.
This paper looks at four strategies to achieve these goals and shares some recommendations to empower your component partners and provide an environment in which they can flourish in both online and offline engagement with members.
This paper is one of our Future Proof Association Strategic Transformation series (F.A.S.T.). To find out more about F.A.S.T and how it can help your association visit www.FASTbyMCI.com.