The association collaboration series #1: Stronger together

The association collaboration series #1: Stronger together | MCI | Global engagement & marketing agency

Survival can be the source of innovation and lead to strategic transformation. For associations, that could mean collaboration, mergers, or strategic partnerships with other organisations.

With traditional revenue sources drying up due to the pandemic and the competition from other organisations, there is enormous pressure on associations to redesign their annual congress for the virtual or hybrid space and to diversify their product range to generate new income streams.

In this environment, it’s time for associations to reconsider how they operate. The standalone model, in which one association owns one space, specialty or niche, might be too limited. If you can no longer go it alone, why not look to other associations to collaborate, partner, or even merge?



This paper reveals the power of collaboration and what collaboration entails. You will gain insights about the power of many, the advantages of coming together to create a mega community, and why such influence will attract significantly increased funding from industry partners.

About the white paper

This paper is one of our Future Proof Association Strategic Transformation series (F.A.S.T.).  To find out more about F.A.S.T and how it can help your association visit

Fill in the form to download the full copy.

For more information contact the authors at .





Barbara Calderwood, Divisional Director Associations, MCI UK

Creative thought leader inspiring associations to be future-proof





Get in touch to make your vision a reality.