Innovative and groundbreaking method enables measurement of the CO2 footprint of a virtual event for first time

Tomorrow’s sustainability evolved



Emission saving

98% by virtual event


Largest sources of emissions

49% Production

33% Network data transfer

12% Online attendees



Sustainability is an integrated part of MCI's vision and purpose, as well as that of our client SAP.

The SAP Sustainability Summit took place for the first time from 28-29 April 2021. The virtual event was attended by 2,000+ external live participants from 73 countries. In co-creation with MCI, the Summit served as a pilot of a groundbreaking methodology: the approach to measure and calculate the footprint (CO2 and waste) of live virtual experiences.

sap sustainability summit

The results of this measurement are compared to the hypothetical footprint of a physical Summit. As a result, emission savings and positive climate impacts of the virtual format have become apparent and can serve as benchmarks for future events and as a basis for neutralising the ecological footprint. 

“We must rethink, innovate and implement at an unprecedented pace and scale to enable a thriving future for environment, economy and society.” Thomas Saueressig, Member of the Executive Board of SAP SE and Patron of the SAP Sustainability Summit.