Success Story: Supporting Transformation With Event Design

Supporting Transformation With Event Design | MCI Brasil | PT

The International Volleyball Federation (FIVB) is one of the largest international sports organisations in the world, consisting of 222 national federations, getting stronger and stronger year after year, since its establishment in 1947.

In 2017, FIVB chose Paris to celebrate the power of Volleyball for its 70th anniversary, following a year which featured the highly successful volleyball and beach volleyball events during the Rio 2016 Olympic Games. Moving beyond the celebration, FIVB wanted to seize the opportunity to announce the launch of a new Volleyball Nations League, set to begin in 2018.

For the very first time, the FIVB, will take complete control of content production, maximising quality and promoting a compelling, on-court narrative, which is easy for fans to engage with and understand. A league that will present volleyball in a way that has never been experienced before, pushing the boundaries of technology, innovation and digital broadcasting, and bring the action closer to fans around the world.

MCI Group, through its office in France (MCI France) and in close collaboration with FIVB worked towards creating a memorable experience whilst ensuring FIVB’s key strategic objectives were met. All provided services and solutions were tailored to:

  • Celebrate the power of Volleyball
  • Respect and appreciate the origin of Volleyball
  • Reveal the Volleyball transformation phase
  • Showcase the new Volleyball era

MCI’s Event Design process, is a unique service which focuses on the bigger picture of event logistics, paying more attention to the objectives of the event and how the format and content can deliver on these. Making the most of each of the compounds of event logistics and in alignment with FIVB’s objectives,  MCI France delivered tailored solutions to maximise impact. By utilising the venue to the fullest, implementing the brand event identity, developing a ‘brandable’ digital platform, creating video content, designing audio-visual production and managing the overall logistics of the event, MCI France provided FIVB with support in order to start writing new fantastic pages of the Volleyball history.

Take a look at the video of this success story and discover how the International Volleyball Federation and MCI France worked together to celebrate volleyball and created an experience to remember!