From Local Tracks to World Championships: MCI Switzerland Backs Swiss BMX Talent Livia Kehrli

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At MCI Switzerland, we believe sport has the power to inspire, to bring people together, and to reveal what's possible in each of us. That belief is what led us to support Livia Kehrli, a young Swiss talent in BMX Racing whose determination and ambition reflect the values we hold dear.

Livia is 14 years old. She's been passionate about BMX since she was 8, and for the past two years she's been competing at both national and international level. Sponsored by MCI Switzerland for a year now, she has raced across Europe and beyond this season, competing in the European Cup rounds in Verona (Italy), Tiel (Netherlands), Benatky (Czech Republic) and La Chapelle-Saint-Mesmin (France), as well as the European Championships in Sarrians (France) and the UCI BMX Racing World Championships in Brisbane, Australia.

At first glance, BMX and event management might seem worlds apart. But look closer, and they share the same foundations: months of preparation for a race that lasts seconds, just as an event takes months to plan and comes down to a single, flawless day. Both demand perseverance, teamwork, the ability to perform under pressure, and a constant pursuit of excellence.

A Young Swiss Athlete with Big Ambitions

Livia's next goal is to win the European Cup in Zolder, Belgium, at the end of September, and to finish on the overall European podium in 2026. Looking further ahead, she's aiming for a top-5 world ranking in 2027 and 2028, with an eye on eventually qualifying for the Olympic Games. Behind every one of these goals is a bigger dream: she's already told us she hopes to make BMX her career one day.

A Family Passion, Passed Down

That drive didn't come from nowhere. Livia discovered BMX through her father, Gérard Kehrli. Her sister and cousins also ride, and the passion has been passed down through the generations. That family environment has played a key role in her progress, giving her the support and grounding to grow as an athlete and to chase such ambitious goals with confidence.

MCI Switzerland: A Partner in Her Journey

The role of a sponsor isn't just to fund a season of competition. It's about supporting a life project, encouraging a talent to grow, and giving young athletes the experiences that help shape their progress. To sponsor someone is to believe in them, and to give them the means to reach their goals.

Thanks to the support of MCI Switzerland, Livia was able to take on this demanding international season, from the European Cup circuit to the World Championships in Brisbane, proudly representing Switzerland on the world stage.

A Message to Young Athletes

"You need to have a lot of confidence in yourself, and believe in yourself all the time." Livia Kehrli

Simple words, but they say everything about the mindset it takes to chase a dream at 14. By supporting Livia Kehrli, MCI reaffirms its commitment to emerging talent and to the values sport represents: passion, resilience, excellence, and team spirit. We're proud to support her journey and excited to follow the next steps of her sporting adventure.

MCI Swiss