1. ROI in events goes beyond financial gains

How to measure ROI in corporate events: a step-by-step guide
Turning association volunteers into ambassadors

Turning volunteers into passionate advocates. How associations can build ambassadors from within
Mulltiplier marketing 2

Why multiplier marketing is a cost-effective strategy for growing participation and engagement
people moving through a seamless high-tech environment

How AI, IoT and 5G will transform events and human connection
Screenshot 2025-08-04 at 10.36.20

Reflections on creativity, co-creation and shared ambition from SXSW London
Association engagment with members 1

How today’s members want to engage with your association