Build member relationships that strengthen retention, advocacy and growth

Over the past decade, the Association Engagement Index has measured the strength of the relationship between professional societies and trade associations and their communities, as seen through the eyes of members and customers themselves. The research spans associations of different sizes, sectors and geographic reach across every major region. 

Association Engagement Index: A 10-year retrospective brings that full body of evidence together revealing what has changed, what patterns have persisted and what they mean for association leaders now. 

Eight lessons from 10 years of data
See the patterns that have remained consistent across different editions, regions and types of association.

A proven engagement benchmark
Understand how the Index measures relationship strength through performance, benefit and preference.

Evidence from across the association sector
Explore findings drawn from more than 40,000 members and customers across 119 associations of different sizes, sectors and geographic reach.

Insights into where engagement differs
Examine how relationship strength varies according to participation, career stage, member needs, competition and geography.

Practical frameworks for action
Use MCI’s engagement models to assess where people are now and consider how they can move towards deeper involvement.

Clear priorities for the decade ahead
Identify where your association should focus to build stronger relationships and remain relevant as expectations continue to change.

Download the report to understand where the strongest opportunities lie, what has held association engagement back and what leaders should prioritise in the decade ahead.

Complete the form to receive Association Engagement Index: A 10-year retrospective.