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Why audiences participate – and why they don’t

Download mci group’s latest research to understand what drives engagement across generations and how to turn those insights into stronger participation, trust and lasting engagement.

Five things that Decoding generational behaviours, motivations and myths will help with:

  1.   Understanding what motivates people to take part
  2.   Seeing where generational assumptions can get in the way
  3.   Shaping campaigns and experiences for mixed-generation audiences
  4.   Putting the research to work in practical ways
  5.   Preparing for the trends changing audience behaviour

 

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What's inside?

The 47-page report draws on two global surveys, thousands of audience interactions and mci group's global experience. It includes: 

  •   Insights that challenge common assumptions about each generation
  •   A clearer picture of how audience behaviour, confidence, motivations and expectations shape participation
  •   Practical playbooks to help you create more relevant campaigns, events and communities
  •   Real client case stories showing how audience-focused design can improve participation, satisfaction and long-term engagement
  •   A look at how AI, sustainability, community, learning and Gen Alpha are reshaping what comes next.
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Use this research to:

  • Design campaigns and experiences around what really motivates your audiences
  • Build stronger participation across mixed-generation audiences
  • Move beyond broad generational stereotypes
  • Give people clearer reasons to engage – and to come back
  • Shape communications, content and experiences for different audience mindsets
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AI, fragmented attention and changing expectations are changing how people decide what deserves their time, trust and participation. Organisations that build strong communities understand what different audiences need in order to take part. 

To discover what is shaping participation now and the practical actions that can turn insight into stronger engagement, fill in the form below and download the report.

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