Washington, DC, USA, October 02, 2023. MCI USA is proud to announce its marketing work supporting the OCEANS Conference is a finalist for the Savvy Marketing Campaign Award, presented by Trade Show Network News. MCI, a global marketing and engagement agency, was recognized for introducing new branding to promote the OCEANS Conference.
“We turned the OCEANS brand around by focusing on these key words: Clean, Organic, and Minimalist,” said Juliana Pearce, Marketing Manager - Corporate, Strategic Events, Meetings & Incentives, MCI USA. “This rebranding creates an organic, yet modern feel through imagery, text, and color theory. By evolving these elements, we developed a clean and visually pleasing aesthetic for OCEANS.”
The new branding was applied to all OCEANS assets, including its website, social media, email, and video. The resulting integrated marketing program attracted new attendees, maintained existing participants, and enhanced OCEANS overall brand and reputation.
The TSNN Awards program celebrates and honors the “Best of Innovation.” It recognizes shows that truly shined brightly in the past year with new marketing programs, an amazing virtual or hybrid event, a highly engaging show, or created/maintained a great community or culture.
Winners will be announced onstage October 28 at the 2023 TSNN Awards Gala.
Read more here.
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Vice President, Communications
MCI is a global engagement and marketing agency. We design human-centric solutions that unleash the power of people to deliver innovation and growth for our clients. Our offering includes live & virtual events, strategic & digital communications, consulting & community solutions. We help brands, companies, associations, and not-for-profits solve their challenges, bringing their people together to shape their tomorrow. MCI is an independently owned company headquartered in Geneva, Switzerland, with a global presence in 60 offices across 31 countries. www.wearemci.com
MCI’s US headquarters is in the Washington, DC area with offices in New York, Baltimore, Dallas, and Chicago. www.wearemci.com/en-us