MCI's rapid response and registration expertise helped Equip deliver an award-winning show in just two weeks
MCI USA congratulates its client, Equip Exposition, for earning two top honors at Trade Show Executive's 2025 Gold 100 Awards & Summit: the Greatest Trade Show of 2024 and the Against All Odds Award. Equip Exposition is the industry's largest gathering for landscapers, contractors, dealers and outdoor power equipment manufacturers.
The Against All Odds Award celebrates Equip's achievement in successfully producing its sold-out 2024 event just weeks after a cyber incident disrupted its registration provider's ability to service the event. MCI USA was called in to take over registration and rebuild the entire registration infrastructure from the ground up. Drawing on its OneSystem Plus platform and experienced event operations team, MCI launched a fully functional, secure registration system and staffed on-site registration in roughly two weeks.
"We are grateful for the MCI team whose dedication played a key role in earning the Against All Odds Award," said Evan Cox, director of marketing at Equip. "They stepped up in the final hour when the odds were against us, and they delivered. This achievement reflects what we accomplished together."
The 2024 Equip Exposition attracted a record-breaking 28,500 registered attendees. The event is also ranked as the third largest trade show in the United States.
"Equip's recognition for the Against All Odds Award underscores the strength of partnership and the resilience of the Equip team," said Chris Williams, senior vice president of registration and housing at MCI USA. "It's proof that when challenges arise, collaboration, creativity and trust can turn a potential crisis into a success story."
Trade Show Executive's prestigious Gold 100 Awards & Summit recognizes the top trade shows held in the U.S. and offers associations and independent show organizers an opportunity to highlight their achievements.
About MCI
MCI is a global engagement marketing agency that designs solutions that unleash the power of people to deliver innovation and growth for our clients. Our offerings include brand experiences; meetings and events; creative, content and communications; and consulting and community solutions. MCI is headquartered in Geneva, Switzerland, with a global presence in 60 offices and 31 countries. MCI's U.S. headquarters is in the Washington, D.C., area with offices in Baltimore, Dallas and Chicago.
