Washington, DC, USA, July 26, 2023. MCI USA is proud to announce its marketing work has been selected by the International Live Events Association (ILEA) as a finalist for the Esprit Awards, which celebrate excellence in global live events. MCI, a global marketing and engagement agency, was recognized for introducing new branding to promote the OCEANS Conference.
“We turned the OCEANS brand around by focusing on these key words: Clean, Organic, and Minimalist,” said Juliana Pearce, Marketing Manager - Corporate, Strategic Events, Meetings & Incentives, MCI USA. “This rebranding creates an organic, yet modern feel through imagery, text, and color theory. By evolving these elements, we developed a clean and visually pleasing aesthetic for OCEANS.”
The Esprit Awards are presented and owned by the International Live Events Association (ILEA) to recognize and award the most outstanding live events in the industry each year. The 2023 Esprit Awards recognize all aspects of live events, from planning to production, from design to event. The Esprit Awards program is the most inclusive and prestigious international awards program for professionals engaged in the industry of live events.
“With the rebranding we were able to hit the refresh button on our website, giving it a complete modern makeover. The OCEANS captivating website now receives more traffic and translates across OCEANS’ emails and social platforms, creating a sound brand,” added Brydric Wright, Marketing Coordinator, Strategic Events, Meetings & Incentives, MCI USA.
Winners of the 2023 Esprit Awards will be announced live and in person on August 10 in connection with the ILEA Leadership & Education Conference at The St. Anthony Hotel in San Antonio.
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For more information please contact:
Vice President, Communications