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Transformation is everywhere, and so are the opportunities! The last eighteen months have brought massive transformation to the way associations interact with their community and we at MCI have been focused on helping our clients with tomorrow’s solutions.

Jeroen van Liempd, Director Association solutions & Business transformation, MCI Benelux, shares his thoughts about the association of the future with the European Society of Associations Executives (ESAE) for their report.

Is your association ready for tomorrow? 2020 was a year of disruption. Now what? In this issue of Focus, read about associations that are in the process of transforming their business models, including examples of new innovative engagement strategies.