The challenge
Creating an experience to match a major ophthalmology product launch
With more than 75 years of expertise in eye care and ophthalmology, Alcon continues to advance innovation in vision care. At ESCRS 2026 in London, the company officially launched Clareon® PanOptix® Pro in front of an audience of more than 700 healthcare professionals, surgeons, KOLs and global leaders.
The occasion called for an event experience that reflected the significance of the product launch while bringing science, innovation and a premium brand experience together. With an audience of this scale, the launch involved numerous details and moving parts that needed to come together seamlessly.
The objective was to gather the global ophthalmology community to experience this new eye care technology launch as an immersive and memorable experience.
The solution
Bringing every element of the launch event together
MCI Switzerland supported Alcon in the delivery of the launch event in London, with a focus on logistics, transportation, catering, and attendee experience. Over several months, the team coordinated key operational elements, including guest transportation, venue logistics, and catering arrangements, helping to ensure a seamless and welcoming experience for attendees.
Onsite, MCI played an important role in managing event logistics and adapting to last-minute changes, helping activities run smoothly throughout the event. Through careful coordination of these operational components, the team contributed to creating a positive and memorable experience for the healthcare professionals and ophthalmology leaders attending the Alcon product launch.
The results
More than 700 healthcare professionals gathered in London
The Alcon launch event brought together more than 700 healthcare professionals, surgeons, KOLs and global leaders in London, marking the official launch of Clareon® PanOptix® Pro during ESCRS 2026.
Seeing the event come to life and welcoming more than 700 guests was an especially rewarding moment for the MCI team and the culmination of the work behind the experience.
Our thanks go to Alcon for their trust and collaboration, to the suppliers and partners who contributed to the project, and to the MCI team behind the scenes who made the event possible.
Proud of what we delivered together, and grateful to have supported Alcon in creating a memorable launch moment for the global ophthalmology community.
