The Unfolding Moment: OPPO Find N2 Series

Rather than simply presenting the product, we created an experience that brought innovation and passion together.

Through an immersive nationwide roadshow and an exclusive Meet & Greet with Kaká, consumers were invited to experience the OPPO Find N2 Flip first-hand while becoming part of a memorable brand journey.

Every touchpoint was designed to transform product discovery into meaningful engagement, combining technology, football and exclusive experiences.

Experience Innovation. Meet a Legend.

Great product launches do more than demonstrate a product.

By combining hands-on interaction with exclusive fan experiences, OPPO created stronger emotional connections that made the brand more memorable and inspired lasting engagement.

The launch experience was designed to immerse consumers in interactive and exclusive brand moments, allowing them to:

• Explore the innovative features of the OPPO Find N2 Flip.
• Experience the product through interactive roadshow activations.
• Meet football legend Kaká during an exclusive fan experience.
• Connect cutting-edge technology with their passion for football.
• Strengthen their relationship with the OPPO brand through memorable experiences.

Rather than a conventional product launch, the campaign became an immersive experience that brought together innovation, entertainment and community.

The OPPO Find N2 Flip launch successfully transformed product innovation into an engaging consumer experience.

By combining experiential marketing with an exclusive appearance by Kaká, the campaign increased product awareness, strengthened emotional connections and created memorable interactions that extended far beyond the event itself.

At MCI, we believe successful product launches are built on more than innovation alone.

They create opportunities for people to interact, connect and experience a brand in ways that leave lasting impressions, transforming curiosity into engagement and engagement into long-term loyalty.