The Insight
People no longer attend events simply to see a product.
They attend experiences that allow them to connect, create memories and share meaningful moments with others. For Gen Z, the most memorable experiences are those that feel authentic, interactive and worth talking about.
This led to one simple question:
What kind of place would people genuinely want to spend time in?
The Idea
The answer was Renoland.
Rather than designing another product launch, we created a social destination inspired by the Reno15 Series and its Aurora aesthetic. The experience was designed to feel approachable, immersive and naturally shareable.
Every touchpoint encouraged visitors to explore, interact and create their own stories.
The Experience
The pop-up experience transformed M Bloc Space into a vibrant social destination featuring:
- Immersive spatial storytelling inspired by Aurora light reflections.
- Interactive zones designed for exploration and participation.
- Shareable photo moments integrated throughout the visitor journey.
- Relaxed social spaces that encouraged people to gather and spend time together.
Visitors explored a series of engaging experiences, including:
Aurora Personality Test
An interactive journey where guests discovered their personalities while exploring the space through a series of engaging activities.
Selfie Maxxing Photobooth
A full-body photobooth experience showcasing the Reno15 Series' wide-angle selfie capabilities.
Aura Framing Photobooth
An immersive photography experience powered by the phone's AI Motion features, transforming everyday moments into dynamic content.
The Results
By transforming the launch into a social experience, Renoland became far more than a product introduction.
Visitors didn't simply attend, they explored, participated, created content and shared their experiences organically, extending the impact well beyond the event itself.
Creating Meaningful Experiences
At MCI, we believe the most impactful product launches are not built around products alone, they are built around people.
By transforming a product launch into a destination people genuinely wanted to visit, the OPPO Reno15 Series launch became an experience that lived far beyond the event itself.
Because great experiences do more than introduce products, they create moments people want to share.
