The Strategic Approach
Rather than simply unveiling a new product, we designed a journey that allowed guests to experience the essence of the OPPO Find N3 Series through space, technology and storytelling.
Every touchpoint, from the pre-function area to the main event space, was carefully crafted to build anticipation, encourage engagement and reinforce the product's premium identity.
The Thought
Create an Environment as Innovative as the Product.
Great launches do more than introduce a product—they create experiences that immerse audiences in the brand story and leave a lasting impression.
The Experience
MCI Indonesia transformed the hotel ballroom into Skyport, an immersive destination that symbolised the innovation and elegance of the OPPO Find N3 Series.
The experience featured:
- A grand LED display delivering impactful visual storytelling.
- Premium spatial design inspired by the sophistication of the product.
- An immersive journey from arrival through to the main event experience.
- Carefully curated production elements that elevated audience engagement.
Every detail worked together to create a launch experience that celebrated innovation and brought the OPPO Find N3 Series to life.
The Result
The OPPO Find N3 Series Grand Launch successfully transformed a conventional hotel ballroom into a memorable brand experience, strengthening audience engagement and reinforcing OPPO's premium positioning through immersive storytelling and production excellence.
Creating Meaningful Experiences
At MCI, we believe product launches are most impactful when every element of the experience reflects the brand itself.
Because when the environment tells the story, a launch becomes more than an event, it becomes an experience people remember.
