Budget season is right around the corner, and association executives are already juggling priorities for the coming year. But even as you're balancing your must-have programs, member services and routine operational expenses, there's a compelling reason to set aside a reserve in your budget for strategic partnerships and outsourcing solutions.
Uncertainty is an opportunity, too
This year has presented associations with economic, travel and political uncertainties, and while these uncertainties are challenging, they're also signals that it might be time to rethink some strategies. Keeping a flexible, even modest, budget allocation can ensure your association has the resources available if you decide outside expertise is needed.
Making space for strategic decisions
Many associations set budgets based solely on past performance and predictable expenses. However, that approach doesn't always account for unknowns like updating your membership model, refreshing your non-dues revenue strategy or bringing in new technology. A strategic partnership can quickly pay off if it means enhancing your member offerings or generating significant new revenue.
For instance, an investment of around $50,000 toward consulting or outsourced services could yield meaningful returns, such as:
- Revitalized membership growth initiatives
- Stronger engagement and retention programs
- Innovative approaches to non-dues revenue generation
How to plan for outsourcing wisely
If you’re not sure where exactly you'll need external support, consider leaving a placeholder line item titled “Strategic Initiatives” or “Growth Consulting.” That gives you flexibility without locking you into a specific solution upfront. Also, involve your board and key stakeholders early to help them see the value in proactive planning. Transparency in budgeting can lead to smoother decisions later.
Relationships make the difference
When the time comes, finding the right outsourcing partner isn't just about immediate results, it's about trust, reliability and shared goals. As you look ahead, remember that strategic flexibility can be your most valuable budgeting principle for 2026. By allocating resources now for potential needs, you keep your association nimble, responsive and ready for whatever opportunities the new year brings.
At MCI USA, our relationships with associations are built on collaboration and mutual success. We understand that your association’s impact matters, and our solutions are designed to amplify your mission, not complicate it. Connect with us to explore how your association can seize new opportunities.
