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Crafting a Sensory and Strategic Experience: Givaudan’s 2025 Annual Shareholders’ Meeting

Where Innovation Meets Emotion

Givaudan 2025 marks a historic milestone for the group, and MCI Switzerland, together with Dorier, had the privilege of being fully involved in the organization of this large-scale event. This annual shareholders' meeting went far beyond its traditional institutional framework to become a truly immersive experience at the intersection of luxury, innovation, and corporate strategy.

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On this occasion, Givaudan brought together its shareholders, VIP collaborators, and prestigious guests for a day filled with symbolic and engaging highlights. The event offered a platform to showcase the latest product and fragrance innovations, while also creating a space for reflection, exchange, and decision-making.

Following the presentation of Givaudan’s latest innovations, participants attended a 1.5-hour plenary session, enriched with interactive voting moments that enabled everyone to take an active role in shaping the company's future direction. This session was further enriched by a keynote delivered by a renowned external speaker, who shared thought-provoking and inspiring insights. Each edition of this assembly is defined by a unique theme, and this year was no exception further enhancing the emotional and strategic impact of the event.

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After the institutional segment, guests were welcomed to an exclusive lunch experience, accompanied by a "marketplace" area where Givaudan exhibited its latest creations in an elegant and thoughtfully designed setting.

MCI Switzerland and Dorier managed the event’s entire production from stand design and construction to all technical aspects (sound, lighting, video), content creation, scenography, decoration, as well as hospitality and staffing.

 

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