MCI UK accelerates strategic growth to bring clients broader expertise and integrated solutions
MCI UK and Ovation Global DMC strengthen UK teams with senior appointments
Two specialist mci group brands expand their UK teams, giving clients greater access to commercial leadership, destination expertise and specialist delivery capabilities.
London, UK – [23 July 2026] — MCI UK and Ovation Global DMC have announced two senior appointments designed to strengthen the expertise and support available to clients across brand experiences, events and inbound incentive travel.
Craig Pugh has joined MCI UK as Commercial Director, working across key client accounts and helping clients unlock greater value from the agency’s expanded capabilities following the 2025 acquisitions of Meet & Potato and Pure Communications Group.
Tracy Segal has joined the Ovation Global DMC UK team as Sales and Proposal Manager, bringing extensive destination management experience and strengthening the support available to international clients and agency partners developing incentive travel programmes in the UK.
While MCI UK and Ovation Global DMC retain their distinct identities and specialist expertise, they are united through mci group to bring together the collective strength of our specialist agencies to help organisations build trust, engagement and meaningful human connections.
Craig Pugh joins MCI UK as Commercial Director
Pugh brings more than 20 years of experience spanning client services, account development and international event delivery. He has led teams and global accounts across the UK, Middle East and Asia, with sector experience including financial services, pharmaceutical and healthcare, automotive and aerospace.
His career has encompassed annual conferences, sales kick-offs, exhibitions, sponsorship and hospitality programmes, live and hybrid events and immersive brand experiences.
In his new role, Pugh will work closely with MCI UK’s clients to understand their business priorities, strengthen strategic relationships and bring together the right mix of strategic, creative, communications, production and delivery expertise to address their challenges and create greater impact.
Craig Pugh, Commercial Director at MCI UK, said:
“I’m excited to work with our clients to build real, lasting partnerships, and to collaborate with the team to create meaningful experiences that support our long‑term growth.”
Tracy Segal joins Ovation Global DMC as Sales and Proposal Manager
Segal joins Ovation Global DMC with extensive experience across destination management, corporate transport, client leadership and the development of complex programmes for international corporate and agency clients.
She brings in-depth knowledge of the UK destination and supplier landscape, alongside the commercial insight and operational expertise needed to turn ambitious briefs into compelling, deliverable programmes.
In her new role, Segal will focus on developing new business opportunities, strengthening agency and client relationships, and translating briefs into distinctive, commercially considered proposals that showcase both the iconic and less expected sides of the UK.
Tracy Segal, Sales and Proposal Manager at Ovation Global DMC UK, said:
“The UK has so much to offer incentive groups, from iconic experiences to the unexpected. I’m excited to combine local knowledge, creative thinking and operational expertise to create programmes that feel distinctive, seamless and memorable.”
Charlee Gough, Managing Director of MCI UK, said:
“As our UK teams grow, so does our ability to create greater value for clients and unlock new opportunities. These appointments reflect our ambition to invest in exceptional people, strengthen each brand’s specialist expertise and build confidently for the next phase of growth.”
ENDS
For media enquiries, please contact:
Frances Hulme
Marketing & Communications Director
MCI UK
For business enquiries, please contact:
Jon Kelly
Client Experience Officer
MCI UK
About mci group
mci group is a human-first, independent global marketing communications collective that helps clients remain relevant and grow. Fuelled by shared expertise, it unites strategy, creativity and technology with world-class delivery to connect people, reshape perceptions and accelerate future growth, unified under one scalable global platform.
mci group operates a shared model built on six key capabilities: Engagement & Events; Strategic Communications & Public Affairs; Social Media & Brand Content; Creative Technology & Production; Data & Research; and Community & Association Management.
Founded in Geneva in 1987, mci group is a privately held company headquartered in Geneva, Switzerland. It operates in 34 countries across Europe, IMEA, APAC, North America and LATAM. mci group employs more than 2,066 people and supports over 1,220 clients.
www.mci-group.com
About MCI
MCI is a global engagement marketing agency. We design human-centric solutions that unleash the power of people to deliver innovation and growth for our clients. Our offering includes Brand Experiences, Meetings & Events; Creative, Content & Communications; Consulting & Community Solutions. We help brands, companies, associations, and not-for-profits solve their challenges, bringing their people together to shape their tomorrow. MCI UK is part of mci group, an independently owned company headquartered in Geneva, Switzerland, with a global presence in 64 offices across 34 countries.
About Ovation Global DMC
Ovation Global DMC is a destination management company. We have been servicing associations, corporations and agencies in more than 100 destinations throughout Europe, the Middle East, Africa, Asia, North America and South America for more than 25 years. With our extensive local expertise, creativity and resources, we specialise in designing and executing event objectives, from logistics to exclusive high-end programmes. Our company is often referred to as the meeting planner’s guardian angel, ensuring the highest standards of delivery and critical planning for success. People and relationships are in the DNA of our company. Through our openness, passion and expertise, we make your vision a reality. We make it happen.
www.ovationdmc.com
