As the events industry evolves, planners are balancing a growing list of demands. Attendees expect personalized experiences. Exhibitors want measurable results. Leadership looks for clear ROI. Meanwhile, real-time decision-making has become critical, especially as in-person, virtual and hybrid formats continue to converge.
Many organizers have turned to artificial intelligence as a partner to help their teams quickly interpret data, uncover trends and respond in the moment. These capabilities can make a difference when it comes to refining marketing strategies, managing housing and registration, and improving attendee engagement in real time.
Jade, an AI assistant developed by MCI USA and integrated with its OneSystem Plus event platform, is one example of how this technology is being used behind the scenes. Designed to streamline tasks and surface key insights, Jade helps planners move beyond manual reporting and gut instinct to make more informed, data-backed decisions.
The following highlights some of the questions you can ask Jade AI to support more strategic event management — from identifying high-performing sessions to tracking exhibitor leads and pinpointing opportunities for improvement.
- What are the trends among registrants for my event?
Jade can instantly compile demographic and behavioral data from registrants, giving you a detailed profile of attendees. This allows you to tailor marketing, session planning and exhibitor outreach to match attendee interests. - How is my room block performing?
With access to real-time hotel room block pickup rates, Jade can highlight high-demand properties or alert you to potential attrition risks. - Which exhibitors are generating the most leads?
Jade tracks exhibitor booth performance through lead retrieval data, offering a breakdown of leads by demographics, industries or regions. - How effective are my sessions?
By analyzing session attendance, survey feedback and sentiment, Jade helps you identify which sessions resonate most with your audience. The AI can quickly analyze large amounts of free-text data from post-session surveys and even perform sentiment analysis. It creates visualizations such as word clouds to show how content impacts your audience. - What real-time adjustments can I make during the event?
Jade identifies patterns in attendee engagement through mobile app usage, live polling or session attendance, so you can make on-the-spot changes. By integrating mobile app usage, session attendance and lead retrieval data, the technology provides immediate insights to adjust on the fly. - What is the total ROI of my event?
Jade can calculate ROI when given event budget and revenue sources such as registration fees, sponsorships and hotel commissions. With access to budget and spend data, Jade can easily calculate ROI and break it down by revenue streams. - What is driving attendee engagement?
Jade tracks attendee behaviors, such as app interactions and session attendance, offering insights into the features or content that drive engagement. - What is the ROI for my marketing campaigns?
Using integrated data from OneSystem Plus, Jade evaluates which campaigns delivered the best registration conversions, helping refine future marketing efforts. - What are the most popular housing options?
Jade analyzes hotel bookings to show which properties, rates and amenities are most popular, providing guidance for future negotiations. - What attendee feedback should I prioritize?
Jade consolidates and organizes attendee survey data to allow planners to focus on areas needing improvement while celebrating successes.
Use the examples above to get crucial answers to your most pressing event questions. Getting the right answers at the right time with intelligent AI insights allows you to transform how you plan, manage and evaluate your events. Integrated with platforms like OneSystem Plus or external systems, Jade is a game-changer for event planners who want to harness the power of AI to optimize every aspect of their event.
If you’re ready to revamp your event strategy, explore how Jade and MCI USA’s OneSystem Plus can make your next event your best one yet.
