Blowing out the room block

Meetings & Incentives

Blowing out the room block

Client

OfficeMCI USA

LocationUSA

An association for human-resource professionals was experiencing room-block stagnation for its annual conference.

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MCI USA helped the association reinforce the importance of booking within the room block by engaging the top 100 exhibitors immediately before and after they secured their booth space in the exhibit sales office. Housing was opened for the following year at the current show, and we were able to shut down most poachers. ​

 
Results: 

 

4,600

rooms

12,000+

rooms on peak