The Challenge
Previous providers offered fragmented solutions, which introduced complexities in maintaining consistency and made ticketing and navigation less straightforward for attendees and exhibitors. IAAPA also needed seamless integration with their association management system (AMS) to streamline member data, financial tracking and reduce manual processes. One particularly sticky issue? Ticket transfers. Exhibitors needed a way to reassign tickets to clients or staff easily, and existing systems couldn’t keep up.
The Solution
Enter MCI USA’s OneSystem Plus, a globally ready, fully customizable event registration platform. From multilingual support to complex ticketing tools, the platform handled the twists and turns of IAAPA’s international event operations with ease.
Seamless AMS integration to unify members’ and financial data across all events.
- A custom-built ticket transfer feature, making it easy for exhibitors to distribute passes and eliminate last-minute registration hiccups.
- Cloud-based access and onsite setup in multiple locations — convention centers, satellite check-in areas — all under one platform.
- AI-powered analytics through Jade, MCI USA’s AI assistant, offering predictive insights and deeper visibility into attendee behaviors.
With MCI USA’s support, IAAPA unlocked a smoother, more consistent registration experience, while making operations more efficient for their team and exhibitors.
Industry Impact
IAAPA’s success illustrates how high-performing registration doesn’t have to be a balancing act. With the right technology partner, even the most complex global events can deliver seamless, guest-first experiences. MCI USA’s global reach and OneSystem Plus platform proved they could turn a logistical setback into a smooth-sailing operation. With MCI USA as their registration partner, IAAPA is primed to keep delivering the magic, one global event at a time.
