When you’re managing both large-scale conferences and high-touch executive gatherings, maintaining efficiencies across every event can be a challenge. The National Business Aviation Association (NBAA), which supports over 11,000 companies across the business aviation community, needed a smarter, more unified approach to registration that could scale across a diverse event portfolio without losing control or consistency.
With two major trade shows and nine smaller meetings throughout the year, NBAA required a solution that could deliver a consistent, high-quality experience while offering flexibility for self-management.
THE CHALLENGE
Previously, NBAA operated on multiple registration systems: one for its flagship event, NBAA Business Aviation Convention & Exhibition (NBAA-BACE), and another for its smaller gatherings. This fragmented approach resulted in operational inefficiencies, inconsistent attendee experiences and disjointed data collection. NBAA needed a platform that could bring all events in for a smooth landing, meaning one system and full control.
THE SOLUTION
NBAA partnered with MCI USA to implement OneSystem Plus, a fully customizable registration platform that has the flexibility to support both massive expos and more intimate gatherings all in one centralized hub.
NBAA successfully consolidated registration for its entire event portfolio within a single platform, empowering their team to manage events independently with ease. With OneSystem Plus's design, NBAA could build, update and oversee events without needing lift from external teams, providing complete control of all their events.
Through this collaboration, NBAA:
- Centralized registration across all events, from the 20,000-attendee NBAA-BACE to their smaller, focused meetings
- Gained flexibility to fully manage select events with confidence
- Achieved consistent branding, data reporting and user experience across every event
INDUSTRY IMPACT
NBAA’s success showcases how a centralized, intuitive registration system can improve operational efficiency and user experience across an entire portfolio. With the right tools in place, even a complex event becomes a smooth journey.
With MCI USA’s OneSystem Plus, NBAA didn’t just upgrade registration, they cleared the runway for long-term success.
