New policy summit

Meetings & Incentives

Building a new policy summit

Client

OfficeMCI USA

LocationUSA

A bipartisan think tank was planning its first-ever housing summit and retained MCI USA to help build attendance (...) 

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A bipartisan think tank was planning its first-ever housing summit and retained MCI USA to help build attendance. We designed a marketing plan to generate awareness among key groups of prospective attendees with targeted, sophisticated communications.​

 
Results: 

1,000

participants

14%

more than our client’s goal