Building trust

Association Solutions

Building trust through self-regulation

Client

OfficeMCI USA

LocationUSA

A trade association representing the global direct-to-consumer marketplace was concerned when the U.S. Federal Trade Commission (FTC) (...) 

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A trade association representing the global direct-to-consumer marketplace was concerned when the U.S. Federal Trade Commission (FTC) began actively investigating and levying significant fines against companies making questionable advertising claims. Under the direction of MCI USA government affairs staff, the association partnered with another industry organization to design and implement a self-regulation program that would enhance consumer confidence in electronic retailing by providing a quick and effective mechanism for resolving inquiries regarding the truthfulness and accuracy of direct-response advertising. ​

 

Results:

 

15,800

direct-response advertising campaigns

341

cases

403

investigations