[Charlee Gough MCI UK MD, pictured]
London, UK – [10th July 2025] — MCI UK , an engagement marketing agency and part of the global mci group, has launched a new strategic direction—bringing together a 60-strong expert team across the country to offer clients a powerful, integrated engagement agency model.
MCI UK serves clients across financial services, technology, healthcare and professional services, delivering end-to-end solutions—from strategic consulting and content to creative, events and community services. Backed by global infrastructure and a locally rooted team, the agency has recently strengthened its UK offer and is excited to announce a strategic merger with Pure Communications Group, a leading London-based events and communications agency.
This partnership follows MCI UK’s recent merger with Meet & Potato, which extended the agency’s reach into the North. With the addition of Pure, MCI UK strengthens its presence and agility in the capital, and in the UK, with new talent and capabilities in London and Liverpool.
This evolution supports growth in professional services and tech, and positions MCI UK as a more consultative, insight-led partner—built to deliver value, earn loyalty and drive future client success.
Industry-leading clients will now benefit from:
- Full-service departments: strategy, project management, creative, corporate and associations.
- Strategic consulting and creative services from senior experts across brand, content and communications.
- Stronger cross-functional and delivery teams delivering complex, multi-channel campaigns under one roof.
- Full UK coverage, with a central London hub.
- New service lines including venue sourcing, video production, internal communications and strategic storytelling.
The agency is led by Charlee Gough, Managing Director, supported by a leadership team that brings a blend of creative, strategic and operational expertise. Jon Kelly, Client Experience Officer, focuses on strategic and creative growth, helping MCI UK deliver at scale with commercial impact. Karen Clarkson, Director of Strategy & Operations, leads the development of bold, long-term client models – particularly for regulated industries. Nicole Leida, Associations Director, drives community engagement and consultative growth for association clients.
Charlee Gough, Managing Director of MCI UK, commented:
“We are reimagining how we partner with clients—with new and existing talent, expanded capabilities, and a stronger presence across the UK. We are building a creative and consultancy-led engagement marketing agency to help our clients solve their audience challenges. We’re incredibly excited to welcome the Pure Communications Group team to MCI. This merger represents more than just growth — it's a meaningful step forward in our ability to offer richer, deeper and more integrated experiences for our clients.”
Charlotte Gentry, Founder & CEO of Pure Communications Group, commented:
“This merger marks a defining moment in Pure’s journey. What began as a boutique agency built on strategic thinking and brilliant execution is now evolving into something even more powerful. MCI’s global reach and shared values give us the platform to do more — for our clients, our people, and the industry we’re proud to help shape.”
Janine Hart, Managing Director of Pure Communications Group, added:
“Merging with MCI is an energising and exciting step for everyone at Pure. It opens up global opportunities for our team and enables us to expand our offering, while staying true to the personal service and creative excellence our clients know and trust. Together, we’re ready to push boundaries and explore bold new directions.”
Sebastian Tondeur, CEO of mci group, concluded:
“We’re focused on delivering value to clients and building a platform for long-term, sustainable growth. This is just the beginning.”
ENDS
For media enquiries, please contact:
Frances Hulme
Marketing & Communications Director
MCI UK
For business enquiries, please contact:
Patrick Howells
Business Development Director
MCI UK
About MCI
MCI is a global engagement marketing agency. We design human-centric solutions that unleash the power of people to deliver innovation and growth for our clients. Our offering includes Brand Experiences, Meetings & Events; Creative, Content & Communications; Consulting & Community Solutions. We help brands, companies, associations, and not-for-profits solve their challenges, bringing their people together to shape their tomorrow. MCI UK is part of mci group, an independently owned company headquartered in Geneva, Switzerland, with a global presence in 62 offices across 34 countries.
MCI Content Team
