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The Agency of the Future: Artificial Intelligence and Effectiveness for Real Added Value!
According to the latest market research by Goldman Sachs, the Artificial Intelligence market is on a relentless upward trajectory, with investments forecast projected to reach $200 billion globally by 2025, and a compound annual growth rate of 36.8% (MarketsandMarkets).
AI-enabled devices are ubiquitous, integrated into nearly 77% of the technology landscape. Amid this transformative era, AI is revolutionising marketing and customer engagement, adding substantial value by streamlining community building and boosting operational efficiency.
Business leaders, particularly 84% of C-level executives, have placed their trust in AI's capacity to propel growth. What about associations? Where do they stand with AI adoption?
MCI launched the pulse survey on Associations’ Adoption of AI to:
Overall concerns shared by respondents largely focused on IP security and infringement, privacy issues and ethics. Some of the challenges highlighted included a lack of strategy for the entire association, leading to a siloed approach, and being overwhelmed by the number of tools, not knowing where to start.
The survey's findings underscore the substantial untapped potential for AI integration within associations. As the AI revolution reshapes industries, associations that remain hesitant may risk being left behind. MCI recommends that all associations develop and publish a clear AI ethics statement and establish a robust internal policy for AI usage. These foundational steps will not only address ethical concerns but also ensure responsible and strategic AI adoption.
MCI stands ready to assist associations in harnessing the power of AI, offering expertise and solutions that align with their unique needs. To explore how AI can transform your association, get in touch with one of our experts through our contact form.
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