Unlocking Brand Engagement with Experiential Marketing

Consumer behaviour trends and how strategists are responding


Experiential marketing immerses audiences in a brand universe through interactive and creative, live interactions. These experiences create memories and form emotional connections.  

With declining opportunities for advertising, experiential marketing has emerged as a strategy that promotes engagement between consumers and brands, fostering trust, securing loyalty and ensuring the brand remains top-of-mind. 

To be effective, experiential marketing must align with trends in consumer behaviour.  

Download the eight major consumer behaviour trends that are influencing experiential marketing in 2023: