For the International Bar Association Conference in Seoul, MCI Korea, together with MCI Australia, took guests on a journey through Korea’s past, present and future inspired by the Obangsae k concept – a term used to represent the 5 traditional Korean colours of blue, white, red, black and yellow that were believed to symbolise the 5 elements balancing the universe: trees, metal, fire, water and soil. These elements served as the basis for the conference’s creative development, including cultural entertainment, dynamic theming, exciting activations and production design.
Building the bridge from past to future to deliver the client’s creative concept
ClientIBA (International Bar Association)
OfficeMCI Korea & MCI Australia
LocationSeoul, South Korea
Korean history as the basis for the conference’s creative development, including cultural entertainment, dynamic theming, exciting activations and production design.
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4,500
Attendees to the opening ceremony
3,500
Attendees to welcome party
900
Attendees to closing event