Milestone celebration for Netzsch delivered with precision and flair

To celebrate its 150th anniversary, the NETZSCH Group, a mechanical engineering company headquartered in Selb, Bavaria, invited 3,500 employees and their relatives from across Germany, Europe and South Africa to Munich. The aim was to honour the company’s heritage and express appreciation for its people, while reinforcing the shared sense of identity and belonging that defines the NETZSCH culture. 

Creating a warm and personal experience at this scale required exceptional planning and seamless execution.

In close collaboration with the NETZSCH project team, MCI created a vibrant summer festival that spanned 10,000 square metres, with three indoor locations, several outdoor areas and two main stages. Every detail was designed to bring the company’s motto, “Proven Excellence”, to life. 

From venue and hotel selection to the coordination of 42 performers, MCI provided comprehensive support. The event featured a custom-designed show programme, immersive stage and lighting design, culturally tailored street-food catering and bespoke decoration and scenography. Travel and guest logistics were carefully planned to ensure a smooth experience for all attendees.

The anniversary festival successfully deepened the sense of unity across the NETZSCH Group. It was a celebration that felt both global and personal – a space where colleagues could connect, relax and take pride in their shared success. Carefully managed logistics remained invisible to guests, allowing them to be fully immersed in the occasion. From arrival to departure, smooth guest management and a thoughtfully curated experience created the conditions for connection, celebration and renewed appreciation for being part of a global business family. 

Looking to bring your next major celebration to life? Talk to us about creating meaningful experiences that blend strategy, creativity and seamless delivery – anywhere in the world.