Combining commitment, innovation and local presence for the French Mutuality Federation

The relocation from major metropolitan areas required a complete re-think of the logistical, technical and operational design. Agen’s limited hotel capacity, the distance between key locations and lack of wide-spread public transport demanded a tailor-made solution. MCI France, responsible for organising the congress alongside the Federation, needed to adapt a national-scale event to a decentralised environment without compromising quality or impact. 

MCI France designed a fully integrated concept combining participatory content, creative formats and precise technical delivery.  

Eighteen bus routes, supported by dedicated shuttles for staff, speakers and guests, connected train stations, hotels and the main venue for the approximately 220 trips made by attendees. More than 1.2 kilometres of fibre-optic cable were deployed to ensure seamless connectivity and production quality. 

The congress was structured around multiple speaking spaces, including a TV studio, Agoras (open discussion spaces) and solution-workshop areas, which hosted 50 speakers at four plenary sessions, 12 forums and 9 solution workshops. The last-minute adjustment of the programme to include a ministerial address was handled with precision and agility by the on-site teams. 

MCI designed an original and participatory concept strategy that aligned with the Federation’s mission to “build the solidarities of tomorrow”, reverse the flow of information, and translate exchanges into concrete actions by 2027, the date of the next congress. Voices from the field were amplified through video testimonies and interactive, intergenerational sessions designed as laboratories for ideas. A question box open to all participants saw contributions being fed directly into the closing ceremony, ensuring a true exchange between leadership and members. 

At the heart of the congress stood La Mut’Halle, an open-air village created in a car park. With its string lights, deck chairs, coffee trucks and sports activities such as basketball, mölkky and pétanque, it embodied conviviality and connection. Seven local producers supplied refreshments, underlining the Federation’s commitment to short supply chains and local development. The space became a lively hub linking the different venues and fostering engagement and exchange. 

Behind the scenes, a production team of more than 25 professionals and 76 volunteers executed a complex technical build: 800 metres of power cable, 1.2 kilometres of fibre optics, four tons of LED walls, 12 semi-trailers of equipment and furniture, and 20 linear metres of control room space. Despite the heat and unpredictable weather, the event unfolded flawlessly. 

A timelapse video captured the logistical and scenographic setup, enriched by interviews with those who brought the project to life. 
Watch the video here. 

"The project fully aligned with the spirit of innovation and dialogue promoted by the Federation. Each session was attended by 500 – 1,000 participants. The event app, Mut’Evenement enjoyed a 71,3% installation rate, and 23,234 page views. 40 journalists across print, TV and web media attended the congress, resulting in 120 media mentions.  

MCI provided seamless management of logistics, a set designed to maximize engagement and amplify the voice of the organisation beyond the congress itself, a meaningful editorial strategy, and a team well-versed in the complexities of institutional events. As François Chritin, Director of the Associations and Institutions division at MCI France, noted: "MCI is not just an event agency. It's an engagement agency, capable of managing complexity, uniting energies and giving substance to ideas."

Let's collaborate to make your next event a high-impact one that strengthens your community and turns your ambitions into measurable results. Contact MCI.