Challenge
MCI helped DoTerra to engage more than 10,000 attendees online during its annual sales event.
Solution
We designed an immersive virtual experience that kept visitors online while interacting with the brand, visiting virtual booths to explore new products or buying the company products directly from the digital experience.
From the strategic planning and creative concept to the production of the show, our team created impactful moments with the audience - online and offline. For the digital event, MCI created an immersive 3D virtual environment, and for the offline experiences, the attendees received kits at their homes, all designed to stimulate the five senses while watching artistic performances with music, ballet and amasing visuals.
