EAHAD 2025: Advancing impact through partnership and precision

For its 2025 congress, EAHAD aimed to grow its audience and scientific contributions; achieving ambitious growth targets in participation and abstract submissions demanded a powerful digital strategy to attract and convert an international audience. With construction at the congress centre ongoing until the last minute, the association trusted that their long partnership with MCI Switzerland would ensure smooth delivery. 

As CORE PCO, we drew on our years of operational expertise to manage complex logistics and ensure flawless delivery despite the late-stage venue adjustments. Our proactive planning and problem-solving enabled EAHAD to stay focused on their mission of advancing haemophilia research and improving patient care. 

We looped in our sister agency Kabloom, who developed a targeted digital marketing strategy with data-driven precision. By leveraging high-performing digital channels, they exceeded attendance and abstract submission goals. Their campaign achieved a €10.30 return on ad spend per €1 invested (US$11,71:US$1), driving 456 registration conversions (109% over target) and 277 abstract submissions (141% over target). The digital campaign generated more than 5.6 million impressions and contributed to 57% of total website traffic, while the newly launched Facebook page reached nearly 1 million impressions – strengthening EAHAD’s digital footprint. 

Together, the partnership between MCI and Kabloom demonstrated strategic thinking, creativity and innovation – resulting in the congress’s most successful edition to date. 

EAHAD 2025 welcomed 2,172 participants – exceeding the target of 2,000 and up from 1,900 in 2024. Abstract submissions reached a new high of 423, reinforcing the event’s value as a platform for scientific advancement. The marketing campaign delivered exceptional ROI, conversions and engagement, validating the data-led approach. 

This success reflects nearly a decade of trusted collaboration between EAHAD, MCI Switzerland and Kabloom, demonstrating how long-term partnerships can continually raise the bar for scientific exchange and global impact. 
 

Want to grow your congress through collaboration and precision? Reach out to explore how we can help deliver measurable impact. Let’s talk.