Copyright ⓒ: SAP SE
THE CHALLENGE
Stand out at OMR 2024
OMR is one of the world’s top platforms for digital marketing. SAP briefed MCI Germany to turn its “Bring out your best” brand message into a bold, standout presence.
THE SOLUTION
Immersive design meets human connection
The brand message was transformed into an almost 400 sqm immersive brand experience through a smart combination of human-to-human touchpoints, media content and interactions. At the core: a perfectly orchestrated set-up featuring a large-scale LED wall with premium content, interactive demo pods, engaging competitions and high-profile brand partners – all designed to spark meaningful conversations, drive customer engagement and generate leads. The highlight? The legendary stand party with the Disco Boys as the top act.
MCI was responsible for booth design, project management, brand communication, media concept, visual design and on-site execution.
THE RESULTS
Engagement and impact through execution
- Creation of a brand world that makes SAP’s innovative power tangible
- Achievement of lead KPIs
- Seamless execution of a premium brand presence across all touchpoints
Watch the video below to experience the SAP booth brand world.
Let’s create something unforgettable. Partner with MCI to turn your next trade show into an experience that drives real engagement and real results. Get in touch to find out how.
