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World Energy Congress 2024: Igniting global conversations on energy sustainability

THE CHALLENGE

Engaging global energy stakeholders

 

The World Energy Congress 2024 faced the challenge of uniting global stakeholders around energy sustainability. The Congress needed to bring together key industry experts, sponsors, start-ups, and public organisations to discuss clean energy transitions and the future of global energy systems. The objective was to raise awareness, secure sponsorships, and facilitate critical discussions using a blend of online and offline strategies.
World Energy Congress1

Brand World Energy Council

Industry Science & Engineering

Service Communications, Marketing & Advocacy

Contact < Back to All Work

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Associated Solutions

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THE SOLUTION

Integrating digital and offline strategies

Our strategic team  crafted a hybrid marketing campaign that included direct interactions at the Congress, digital marketing strategies for social media, email campaigns, and a unified brand identity. The Congress theme, "Redesigning Energy for People and Planet", highlighted the global push for sustainable energy transitions. 
 

The strategy included: 
 

  • Offline activations: Face-to-face engagements at the Congress with industry leaders, sponsors, and organisations. 
  • Digital marketing: Social media management, website design, email marketing, Google advertising, and video production to fuel conversations around energy sustainability. Our content encouraged the global energy community to think differently about the challenges and solutions in the sector. 
  • Holistic visual identity: MCI established a distinct and cohesive brand presence, ensuring all materials – from logo development and branding guidelines to physical and digital collateral – visually aligned with the Congress theme, "Redesigning Energy for People and Planet". This theme emphasised the need for clean, inclusive energy transitions globally. 
  • Sponsorship and exhibitor management: The sponsorship programme was tailored for both digital and in-person platforms, helping secure key partnerships. Our communications  
  • Project management: We oversaw all logistical, financial, and social programme aspects, ensuring a seamless experience for over 8,500 participants across 118 countries. 
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THE RESULTS

Driving visibility and participation

We are proud to have helped bring together global leaders and visionaries who are carving out the future of our planet's energy landscape. Behind the scenes, our team was constantly on the move making sure each aspect of the congress ran smoothly. 

Executing this event was a journey of dedication, creativity, and, most importantly, passion. There's nothing more rewarding than witnessing industry experts and the next generation of leaders uniting and collaborating towards a brighter future! 

The World Energy Congress 2024 successfully elevated awareness of energy sustainability, reaching key stakeholders across the world. 

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Through targeted digital and offline efforts, the event attracted:

8,500

attendees from 118 countries

355

speakers addressing energy transitions

74

ministers

Media

increased engagement, resulting in widespread coverage across major platforms

Sponsorship

exceeded expectations, with significant increases in both sponsor participation and exhibitor handling

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