Each step was designed to be participative to ensure maximum engagement and understanding of this breakthrough research. Upon entering a white laboratory capsule, players were set one vital mission: to understand the science of the immunotherapy.
The interactivity element was intensified with a collaborative mental and physical game that tasked the audience to match lentiviral vectors to a patient’s immune cells by matching of colours. Players followed the full vein-to-vein journey as they prepared the immune cells for their end destination: the patient.
Our solution needed to be scalable and educationally valuable. Through visual storytelling, motion sensing, and projection mapping, we essentially shrunk the audience down to a cellular level and sent them on a scientific journey of discovery.
