Beyond ourselves: Creating a lasting impact through the 10th World Glaucoma Congress

Our goal was to bring together industry experts from across the globe for a 4-day program to connect, collaborate, and learn from one another while celebrating the 10th anniversary of the World Glaucoma Congress. 

To meet the challenge, our team designed a holistic, end-to-end operational framework that underpinned every element of the Congress, ensuring consistency and quality throughout.

The magic of an event is elevated by its surroundings, which is why The World Glaucoma Congress found its stage in the heart of Rome, where ancient history and modern innovation intertwine. Hosting the World Glaucoma Congress at the iconic La Nuvola Convention Center was a bold choice that resonated with our vision of embracing creativity and pushing boundaries. From its breathtaking architecture to its state-of-the-art facilities, La Nuvola created an immersive environment that allowed participants to fully engage with the Congress.

Our creative team devised a strong identity for the 10th World Glaucoma Congress. This included the design of a compelling logo that represented the spirit of The World Glaucoma Association while tying into Italy's culture. We also developed brochures, posters and banners that would be displayed throughout the venue and at The World Glaucoma booth. Integrating branding with strong graphic designs helped foster a sense of anticipation and excitement before the Congress, drawing in a global audience of healthcare professionals, researchers, and industry stakeholders.

We used an intuitive online platform for delegate management and registration that facilitated smooth registration and secure payments while assisting each participant with any questions or concerns in the weeks leading up to the Congress.

Curating an extensive program with 280 speakers and 80+ sessions required an in-depth understanding of the field and collaboration with leading experts. Our team worked closely with the World Glaucoma Association to ensure a diverse and enriching program.

The four-day event featured plenary sessions, symposiums, courses, wetlabs for hands-on learning, a film festival, opening ceremony, receptions, poster presentations, and an expo. We were thrilled to receive a record number of abstract submissions and ICO societies symposiums, reflecting the enthusiasm and eagerness of participants to contribute to this edition. It was a true celebration of the global glaucoma community coming together. 

Participants also had the opportunity to present their research, scientific findings and innovative solutions throughout the four days by showcasing their posters and having a timeslot for Q&As. At the same time, the expo encouraged industry partners to demonstrate their cutting-edge technologies, advancements, and initiatives in glaucoma care.

We included a glaucoma-related film festival as a creative way to engage attendees emotionally and highlight the disease's impact on a global scale. The films showcased personal stories, medical advancements and the challenges faced by individuals affected by glaucoma.

Of course, the event was complemented with food and fun, culminating in the President's dinner, an after-hours party, and a congress dinner.

The 10th anniversary of the World Glaucoma Congress was an opportunity to celebrate the association's achievements and honour the visionaries who paved the way. 3100+ participants from over 100 countries joined for a 4-day program with 280 speakers, 80+ sessions, and various activities, all housed within the iconic La Nuvola Convention Center. The collective efforts of the World Glaucoma Association, our agency, and all stakeholders involved made this Congress a resounding success.

The opening ceremonies and welcome reception set the tone, creating an atmosphere of vibrancy and collaboration. Perhaps the most extraordinary moment was the 10th World Glaucoma Congress plenary, which brought the current and past 10 WGA presidents together on stage. This gathering symbolised the legacy of leadership and served as a beacon of hope for the next chapter of glaucoma advancements.

Beyond the extensive programme, the President's dinner and Congress dinner were unforgettable highlights that left a lasting impression on all in attendance. Live music performances filled the air, laughter echoed through the venue, and attendees enjoyed the photo booths and Italian cuisine while forming bonds beyond the walls of the congress.

 The 10th World Glaucoma Congress in Rome exemplified the essence of our core beliefs, serving as a testament to the meaningful outcomes that can be achieved through passion, dedication, and a vision that extends beyond ourselves. 

Let’s create your legacy together. Whether you're envisioning a global congress or a transformative gathering in your field, we’re here to help bring it to life. Partner with us to craft experiences that spark innovation, foster meaningful connections and leave a lasting impact. Connect with us today and let’s build something extraordinary together.