THE SOLUTION
Transforming the experience through creativity and strategic planning
MCI Australia again partnered with ACEM and the Local Organising Committee (LOC) to redefine the event’s structure and engagement approach. The planning process began with a dedicated Event Design strategy workshop, bringing together key stakeholders to define critical objectives and measurable outcomes.
A reimagined delegate experience was central to the strategy, incorporating gamified networking zones, a Monopoly Scavenger Hunt and interactive social functions that fostered participation. A Challenge Zone featuring daily activities, reaction timers and board games facilitated organic connections between delegates and exhibitors. The event app further enhanced engagement, with attendees earning points through interactive features and leaderboards.
Innovative programme design played a crucial role in elevating the experience. Fireside Chats allowed informal conversations between keynote speakers and delegates, while content sessions hosted on floating buoys on Adelaide’s River Torrens provided a novel learning environment. A carefully curated social programme included networking receptions, themed dinners and off-site experiences showcasing the city’s cultural offerings.
Sustainability was a core focus, with the event achieving a fully paperless execution. Digital signage replaced printed materials, and attendee name badges were biodegradable. All suppliers were required to comply with a strict sustainability code.
A robust project management framework, including a 600-line-item budget and a detailed critical timeline, ensured transparency, risk mitigation and accountability. Regular planning meetings, scenario forecasting and milestone reviews contributed to the seamless execution of the event.
THE RESULTS
Record-breaking engagement and financial success
The 2024 ASM attracted 1,093 delegates, exceeding the initial target of 900. It achieved a 32% ROI, surpassing the break-even financial goal, and generated an estimated €3-million (AUS$5-million) economic impact for the host city. Delegates engaged with the event app at an unprecedented level, with 126,994 page views and more than 5.5 million points earned through interactive challenges. The event also reinforced ACEM’s commitment to sustainability. Post-event surveys indicated that 92% of respondents would recommend the event to peers.
Testimonial
“In our eyes, the 2024 ASM set a new standard for excellence in event planning and execution. The creative use of space, innovative solutions and seamless coordination made for an unforgettable experience. This success will shape how ACEM delivers emergency medicine education for years to come.”
David Barrington - Acting Executive Director, Membership, Development and Promotion, Australasian College for Emergency Medicine (ACEM)
Watch the wrap-up video below.
