THE SOLUTION
In an active and ongoing effort to raise awareness about plastic pollution in the world’s oceans, we developed the concept of a life-size, barrelling wave made out of recycled plastic bottles. Using 7 cubic metres worth of plastic this striking installation had a two-fold purpose; to promote Quiksilver’s new products and to act as an educational piece. All of the plastic used to create the stand makes up only a tiny fraction of the plastic waste floating in the oceans and waterways across the world.
Inside the wave sat a real integrated Quiksilver surfboard, ready for participants to ride the wave of sustainability! Quiksilver launched a social media competition and encouraged people to have their photo taken in the wave to win a pair of the recycled fibre board shorts. The sustainable installation made its first headline at Boardmasters Festival with over 50,000 festival goers, before travelling on to other high-profile events like the Quiksilver Pro France – Europe’s largest professional surfing event with a global audience.
