Challenge
Seedstars wanted to bring more of creativity to its Annual Summit, an event that gathers international stakeholders and changemakers in technology and entrepreneurship.
Solution
Bringing the Summit online, MCI designed and produced a tailor-made event platform that embodied Seedstars’ brand through visuals, sound and graphics. Different content assets, such as videos, podcasts and documentaries, were produced to engage the remote audience and generate interest in the event on the organisation’s social media channels. Each piece of content gave rhythm and relevance to the overall event experience, while preserving and enhancing Seedstars’ brand image online.
