Challenge
Gearing up to the launch of its latest man fragrance Man Glacial Essence, iconic luxury brand Bvlgari wanted to create a memorable experience to present the product to influencers and press representatives.
Solution
MCI designed and produced a brand engagement strategy that allowed the audience to experience the Bvlgari’s world in an unprecedented way.
Mixing virtual reality and real-life, influencers and the press were immersed in a 360-degrees interactive virtual brand universe that recreated the Alpine scenery.
The audience could embark on a thrilling expedition on the Alps while discovering the fragrance in a sensory way. By embracing VR technology as an emotion vector, Bvlgari created an interactive universe where guests were immersed in its brand identity and message.
