It all started with one phone call.
22 years ago, the European Hematology Association (EHA) reached out to MCI The Netherlands. At that point, The Netherlands office was a small branch, and this partnership was the first of many that allowed us to expand our services internationally. New things always come with challenges, but we were excited to have the chance to be a part of something new, fresh, and impactful.
The EHA Congress is an annual meeting where physicians, scientists and other healthcare professionals exchange information on all aspects of blood diseases, from basic science through translational research to clinical practice. For more than two decades, MCI NL had the privilege of working on every element of their annual congress to create a memorable experience for all attendees, including:
- Full Congress management, including registration. Abstract handling and procurement
- Program planning, including virtual and hybrid
- Sponsorship & Exhibition sales
- Sponsor & Exhibitor management
- Content creation
- Venue selection, logistics, design, and audio-visual support
This long-term partnership allowed us to see it grow from being a small gathering of specialists to one of Europe's largest congresses. From Vienna to Barcelona, from London to Berlin, we have been to an endless number of cities by air, land and sea. We've held successful events in Stockholm, Spain, Denmark, Milan, Barcelona, Copenhagen, Geneva, Lyon, Florence, Frankfurt and more - and have learned more about the industry and business world than we could have ever imagined.
Our collaboration with EHA was based on mutual trust and respect: we shared the same values regarding quality and excellence in healthcare communication, so we always worked together as partners rather than just suppliers or vendors.
The success of EHA’s annual conference was a testament to the expertise and dedication of our team. By working closely with the client to understand their unique needs and by implementing a variety of engaging elements, we were able to execute events that fostered a sense of community among patients and healthcare professionals. Our goal was to always provide what was needed — whether it's a new logo or new technology — so that they could focus on what matters most: getting people together to share knowledge about hematology.
While all good things eventually come to an end, we're proud to have hosted more than 22 events with 150,000+ delegates in 15 cities, 350+ sponsors, 400+ exhibitors, with 227 online sessions to create a positive impact in healthcare.