THE SOLUTION
Blending human creativity with tech-driven interactive experiences
To translate this concept into a tangible experience, MCI’s team of planners and creative technology specialists designed the intelligent prompts, then evaluated and optimised the AI proposed actions and activations.
For example, the event's entire visual identity stemmed from an innovative approach. MCI’s Art Director utilised prompts directed towards generative AI tools to craft the campaign's key visuals. By incorporating elements from BCG X's existing brand identity with the AI's output, we arrived at the final Key Visual (KV) – a design that permeated all communication materials and scenography.
Further amplifying the human-AI collaboration theme, the opening soundtrack was also generated by AI and then flawlessly mixed by a live DJ at the event. This powerful performance served as a testament to the synergy achievable when humans and AI work together.
To actively engage guests, we proposed three interactive game concepts presented on strategically positioned totems throughout the venue. As participants approached a totems, Radio Frequency Identification (RFID) technology embedded within their credentials would be instantly recognised by the machine, initiating a personalised journey.
THE RESULTS
High-value lead generation
BCG X’s capabilities in leveraging the potential applications of AI in a corporate setting were successfully demonstrated. A significant pool of high-level decision-makers within the target audience were engaged throughout the event. The lead base was demonstrably expanded.
This groundbreaking project successfully demystified AI for over 200 participating executives, established BCG X as a market leader and simultaneously expanded new business opportunities for our client.
