THE SOLUTION
Omnichannel advertising, AI-driven audience segmentation, programmatic incentives and strategic press coverage.
MCI Canada developed a strategic approach that leveraged omnichannel advertising. This included targeted ad placements across platforms like Google Ads, Meta Platforms and LinkedIn. The goal was to reach specific professional groups, such as interior decorators and design professionals, who would be most interested in the summit.
Our strategy revolved around data-driven decisions, utilising AI-powered audience segmentation to ensure precision in targeting. By constantly refining keyword usage and platform selection, we adjusted the campaign to increase conversions and ensure higher engagement rates.
We employed a multi-faceted approach to stimulate engagement:
- Programmatic Incentives: Big-ticket discounts were implemented on certain days, boosting sales significantly during these periods.
- Press Coverage: Strategic press outreach amplified awareness, creating buzz around the event and contributing to accelerated ticket sales.
- Financial Incentives: Financial rewards and ticket promotions helped sustain momentum throughout the campaign.
- Consistent Monitoring: By observing daily sales trends, we were able to identify specific days (like Wednesdays) when engagement was higher, allowing for timely adjustments to their ad strategy.
The combination of creative press releases and targeted financial incentives ensured steady engagement, and culminated in a significant sales surge towards the campaign's end.
